4 Important Reasons to Use Anti-Spam Filtering in your Business
Remember when spam was obvious, and unless you desperately needed a special blue pill, it was easy to identify and ignore? Those were the days! The impact on your business would have been minimal, as spam was more an annoyance than anything else. Unfortunately, spam has matured into an aggressive threat, marked by sophisticated attacks and rapidly evolving techniques. It’s not just random electronic junk mail anymore and it’s putting a costly strain on your business resources.
How Spam Impacts Your Business
Spam now contains malware, with hackers sending cleverly disguised emails to your business. Once clicked by an employee, it infects your computer system (virus) or steals your private data (phishing). The malware can then spread across the entire computer network and beyond, including to your clients and vendors. The very fact that your employees must pause and examine every single link and attachment adds hours of lost productivity. Occasionally, spam is so convincing that only an expert would be able to visually identify it. Employees are also more likely to miss an important email, either not seeing it arrive at the same time as a spam attack or becoming overwhelmed with the sheer number of emails.
How Anti-Spam Can Save Your Business
1. Block threats: The spam filter’s purpose is to block the spam from ever reaching your employees’ screens. The threat is automatically identified and either held securely or immediately deleted. This is the best way to avoid activating spam malware, as it’s so easy to click through links in an email that seems authentic and important. The effects of that one spam click may be instantaneous or may lie hidden for months. Removing the email before it becomes a risk is a much better option.